The Director of Marketing and Communications reports to the Native Forward Chief Executive Officer and is responsible for planning, organizing and directing all of Native Forward’s external communications and public relations. The Director develops, directs and implements Native Forward’s overall Comprehensive Marketing Plan (CMP) encompassing marketing, advertising, promotional and communications activities of the organization, and develops a major communications strategy to support Native Forward’s fundraising and sustainability plan, scholarships and scholar support programs.
This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.
Essential Duties & Responsibilities:
· Manage and oversight of Marketing team outcomes by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures.
· Design, implement and direct a Comprehensive Marketing Plan and Budget that aligns with Native Forward’s Strategic Plan and Development Plan, to achieve organizational goals, build long term relationships with constituents and strengthen brand authority.
· Responsible for keeping self and colleagues abreast of new technologies and principles by conducting research and professional development engagement; seminars, educational workshops, classes, and conferences; reviewing professional publications; establishing networks; participating in professional societies; and conferring with representatives of contracting agencies and related organizations.
· Serve as a liaison between Native Forward and the media and collaborators, as needed. Ensure productive relations with media, industry executives, and government and tribal officials
· Serve as liaison between Native Forward and national, and regional American Indian organizations, creating communications strategies, products and services for development and donor relations.
· Participate in the development of key analytics to be assessed by Native Forward regarding impact – economic, social, personal, and cultural – to promote the effectiveness and strengths of Native Forward programs.
· Oversee the design, production, distribution of external communications. This may include but is not limited to The America Indian Graduate magazine, Native Forward’s annual report, and newsletter and alumni news, or other media as defined by the CMP.
· Oversee corporate communications activities including external communications and systems, internal communications and systems, public relations efforts, social media and other web-based programs.
· Oversee the design and development of Native Forward marketing and collateral materials, to foster branding and effective communication of Native Forward programs to current and potential supporters and collaborators.
· Oversee the design of marketing materials for outreach, including press releases, PSAs and digital materials.
· Serves on select boards and advisory committees to increase visibility, advocacy, networking, and fundraising for Native Forward.
· Maintains strict student confidentiality and compliance with the Family Education Right to Privacy Act.
· Embodies Native Forward Core Values and promotes the Native Forward organization, staff and programs, in a positive and professional manner.
· Contributes to a team effort and accomplished related results.
· Perform other duties as required.
Master’s Degree in related field required, plus ten years experience in marketing, or equivalent combination of education and experience. Experience five years in supervisory capacity. Experience with and knowledge of the Raiser’s Edge Donor Management software a plus.
Valid Driver’s License required. Must be able to successfully pass a pre-employment drug/alcohol screen and background investigation.
About Native Forward Scholars Fund
We provide financial support for American Indians and Alaska Natives seeking higher education and support them in obtaining undergraduate, graduate, and professional degrees. We partner with Tribes, the federal government, foundations, corporations, and individuals to ensure the growth and sustainability of scholarships.