Overview

APPLY HERE: https://reupeducation.janehires.com/Jobs/Yu_2-KXHW0ev2-8VvoZD5A

ReUp Education is seeking a detail-oriented Digital Marketing Coordinator to support our student acquisition and engagement efforts to drive growth and retention. By helping us execute, iterate, and innovate on our outreach strategies across channels, you’ll enable us to achieve our ambitious goal of re-enrolling and supporting millions of college students.

The Digital Marketing Coordinator will support the broader marketing operation with a focus on planning, execution, and automation of student-facing campaigns from re-enrollment to graduation. You’ll take advantage of user segmentation and predictive analytics to setup and disseminate content and messaging that resonates with current and former students.

This is an incredible opportunity to play a valuable role in a growing early-stage startup as we tackle a huge problem that affects a largely underserved population. If you’re a natural self-starter interested in combining creativity with the power of data, marketing, and automation to transform people’s lives, come join us!

What we do
Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re-enroll the more than 40% of US students who have “stopped out” and support them until graduation, through our technology-enabled service. To date, we have re-enrolled over 14,000 students, assisting over 2,500 to graduate, and recaptured over $45 million in tuition for our university partners.

Responsibilities

  • Creating and scheduling student outreach campaigns via Hubspot and Salesforce for new and existing cohorts
  • Defining precise audience lists / user segments within Hubspot and Salesforce
  • Designing, developing, testing, and deploying workflow automations in Hubspot
  • Delivering against marketing plans for new and existing university partners to hit key conversion and engagement goals (for each partner, each academic term)
  • Executing student acquisition and engagement campaigns across the student lifecycle (re-enrollment to graduation) via email, SMS, and ad channels
  • Maintaining the company-wide outreach calendar used to communicate all key marketing activities
  • Supporting Digital Marketing Managers in delivering against major projects
  • Collaborating with Coaching and Partner Success teams to identify strategic marketing opportunities
  • Assisting with monitoring and reporting, keeping an eye on important metrics and trends to understand campaign success on a day-to-day basis
  • Setting up and reporting out on multivariate tests to improve our results
  • Collaborating with Senior Marketing Managers to inform our vision, strategy, systems, and processes to continuously improve the marketing operation

Qualifications
(Research shows that women and people from underrepresented groups only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. ReUp encourages you to break that statistic and to apply. We look forward to your application.)

  • You have 2-3 years experience delivering results through digital consumer marketing and email automation
  • You have some prior experience with Hubspot. In general, you embrace technology and are familiar with best-in-class marketing platforms and processes that enable scale, e.g. Marketing Automation Systems, Analytics Platforms, Outreach Tools, etc.
  • You have collaborated with a team to create effective content and campaigns that resonate with users to drive key actions — such as email and SMS templates, messaging, landing pages, forms, social media, blog posts, and newsletters
  • You’ve run and learned from A/B tests to improve results over time
  • You have a passion for education, and you’re comfortable in a fast-paced startup environmentAdditional

Compensation & Benefits
Competitive salary (commensurate with experience and location)
Medical, dental, and vision insurance for employees; we pay 100% of the employee’s premium and 50% of any dependents’ premiums
Flexible time off and remote work opportunity
401(k) plan
A diverse team that fosters a high level of collaboration despite being highly distributed
We provide your choice of a Mac or PC laptop

Location
ReUp is a distributed company. The majority of our team work remotely.

APPLY HERE: https://reupeducation.janehires.com/Jobs/Yu_2-KXHW0ev2-8VvoZD5A

Tagged as: content marketing, digital marketing, hubspot, marketing, social media

About ReUp Education

Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re-enroll the more than 40% of US students who have “stopped out” and support them until graduation, through our technology-enabled service. To date, we have re-enrolled over 14,000 students, assisting over 2,500 to graduate, and recaptured over $45 million in tuition for our university partners.